Research Method
Interviews with stakeholders and other researchers.
Avid viewers
YouTube Creators
Casual viewers
UX Researcher
Graphic Designer
Personas and Quotes
The Searcher - "I usually go to the search bar with a topic in mind."
The Whatevers(Non-typers) - "But I hate typing. So I just watch whatever comes on."
The Trend Seeker - "I usually watch music videos that are trending. But I hate when certain News channel I don't like is mixed in. It's annoying."
The Personal Curator - "Recommendations never seems to work for me so I don't want them. I'd rather see the channels I'm subscribed to even if it's something I've already watched."
The Creator - "I wanna be more visible. It's hard to fight for the views when it gets buries in sea of thumbnails."
The Video Player Fanatic - "I hate that whenever my mouse is hovering it darkens to show the control and stuff. Also I hate annotations blocking my video before it's even over! I want my content not impeded even for a second."
User Test Feedback
General Quotes:
“It feels similar to current YouTube yet the experience is totally different. It’s very intentional and logical.”
“I feel like this is almost Google Drive. It has that vibe to it and it’s very Google-esq.”
Personas' Feedback
The Searcher - "The search bar is big and always available which is nice."
The Whatevers(Non-typers) - "I never used voice search but I would use it in youtube. "
The Trend Seeker - "I like that category is clearly divide for Trending. No one wants to see 'certain news' popping up between music videos to ruin the mood."
The Personal Curator - "Sorting system is amazing because I have like 300 channels I'm subscribed to. I miss them a lot in the video feed because it gets buried but going through recent channels with uploads gives me chance to remember each channel creators and remember 'ah!' I used to like these contents. But did I miss it for the last 4 months? kind of situation."
The Creator - “As a creator, I love that my channel has a chance to be viewed as recently uploaded. Because subscribers only see me as video. My channel name starts with K. So it’s always Buried on the sidebar. Way down. And I always worry that my video would just get buried in rows of thumbnails with no separation from others. I love the card-like separation too.”
The Video Player Fanatic - “The fact that player controls are outside and in full screen it stops the video is great. I am so annoyed when the overlay impedes my content I’m trying to watch. It’s only a few seconds but it’s a long time.”
Thank you for viewing,
Kryated.com
